I Have A Theory

The world is a mysterious place. The scientific method dictates that we get to the bottom of that mystery through a rigorous process, the end product of which is known as a theory. This is a place for those theories; a place to put forth our individual explanations for the enigmas that plague us all.
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Jun 11, 2008 12:20pm

Chocolate Skittles

Knowing full well that the mere idea of chocolate flavored Skittles would gross out even the heartiest of competitive eaters (and the fact that M&Ms already exist), the Mars Corporation made sure that all available packages of the product were sold right next to the register; the strategy being that bored people in line, unable to resist their most masochistic of culinary urges (the same urges that inexplicably shot the KFC Famous Bowl right to the top of the charts) will buy a bag out of morbid curiosity. If one in a hundred people do this, inevitably one in one hundred of those people will actually like them, shooting potential sales of chocolate Skittles from ‘nothing’ to ‘at least a little bit’.

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